Official landing page "Juventude Viva" - Brazil Federal Government
The campaign focuses on the young black comunity and the problem with violence, offering information and content empowering the community with education and public policies.
For the landing page, I adapted the art created to achieve better engagement mixing the video and art with editorial content.
At this project I worked as
-Project manager, working together with teams from journalists to tech and designers teams planning, develop and releasing the landing page
-Marketing, working together with marketing agencies to bring the best results with paid ads, marketing campaigns, Business Intelligence, marketing content and SEO.
-BI, implemented and coordinated the Business Intelligence teams for the campaign