Business intelligence B.I - Brazil Federal Government
To increase the audience and improve the performance in the marketing campaigns I developed a series of Business intelligence actions that improved the general audience number in more than 200%
Example of analytical work
In this project I worked as:
-Project manager, working together with teams from journalists to tech and designers teams planning, developing content to increase and build audience loyalty
-Marketing, working together with marketing agencies to bring the best results with paid ads in online media and also social media advertising.
-BI, implemented and coordinated the Business Intelligence teams
Developed dashboards to help teams to understand and improve the audience